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The Art of Evil Planning: Why Every Mastermind Needs a Notebook

Let’s be honest: keeping track of life requires a certain amount of... plotting. Whether you are managing a household, running a small business, or just trying to remember which day the recycling goes out, you need a place to store your secrets.

But why should your "Master Plan" live in a boring, plain notebook?

This week at WhichCraft? Studio, we released the "Evil Plans & Stuff" Notebook Cover, and it got me thinking about what exactly constitutes an "evil plan."

We asked our Facebook group members what they would write inside, and the answers were delightfully devious. It turns out, most of us aren't plotting world domination (well, maybe on Tuesdays). Most of us are plotting things like:

  • The Great Decaf Switch: Slowly replacing the household coffee supply without anyone noticing.

  • The Thread Heist: Figuring out exactly how to sneak a new order of embroidery thread into the craft room before the spouse sees the receipt.

  • The "Dinner" Illusion: convincing the family that "foraging" (aka ordering pizza) is a valid meal plan for the third night in a row.

Accessorize Your Scheme Every good grimoire needs a charm. Our new "Curiosities" Collection—featuring everything from Kitchen Witch Mixers to Mad Scientist Microscopes—isn't just for earrings.

These 4x4 designs make perfect planner dangles or bookmarks. Clip a Venus Fly Trap to your notebook to warn people to keep their hands off your secrets or add an Axolotl just because he’s cute.

Start Your Plotting If you are ready to upgrade your stationery game, the "Evil Plans & Stuff" ITH Set is available now. It comes in 6x10 and 8x12 sizes and includes the matching bookmark.

Grab yours, brew some tea (or something stronger), and start writing down those plans. We won't tell. 🤫


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